STARTUP STUDIO EMPOWERING THOSE WHO DARE TO STAND OUT.

NEED AN ALLY ON YOUR STARTUP JOURNEY? WE WORK WITH ENTREPRENEURS TO TURN IDEAS INTO REALITY. FROM VISION TO PRODUCT-MARKET FIT, WE ARE LIKE A CO-FOUNDER WHO BRINGS STRATEGIC STARTUP EXPERIENCE, HIGH-VALUE NETWORKS AND HANDS-ON CAPABILITY NEEDED TO TURN PRODUCTS INTO SUCCESSFUL BUSINESSES.

Misfit Strategy
Misfit Strategy

A CATALYST OF (R)EVOLUTIONS

WE BRIDGE THE BLACKHOLE BETWEEN STARTUP THEORY AND EXECUTION, GIVING STARTUPS PRACTICAL SUPPORT FROM CONCEPT TO TRACTION. WE ARE INVESTED IN YOUR SUCCESS, PROVIDING EXPERTISE, RESOURCES, SKILLED MANPOWER AND STRATEGIC GUIDANCE THROUGHOUT THE CRITICAL EARLY STAGES.

WE PARTNER UP AS A CO-FOUNDER FOR FULL SUPPORT OR TACKLE SPECIFIC TACTICAL PROJECTS NEEDED TO CREATE BUSINESSES THAT CUSTOMERS (AND POTENTIAL INVESTORS) LOVE.

DISCOVERY

Misfit Strategy

WE TAKE A DEEP DIVE INTO THE STARTUP INCLUDING THE ENTREPRENEUR'S VISION, CUSTOMER INSIGHTS AND TRENDS, MARKET ANALYSIS AND MAPPING THE COMPETITOR LANDSCAPE. WITH THIS IN-DEPTH KNOWLEDGE WE VALIDATE THE PROBLEM, SOLUTION AND GAME PLAN.

CO-CREATION

Misfit Strategy

WE BRING THE IDEA TO LIFE, COLLABORATIVELY BUILDING THE BUSINESS FOUNDATIONS. FROM DEVELOPING AND VALIDATING THE MVP TO CRAFTING THE BRAND POSITIONING, ESTABLISHING GOALS AND DETERMINING THE BEST PATH TO MARKET.

LAUNCH

Misfit Strategy

WE EXECUTE WELL-THOUGHT-OUT GO-TO-MARKET PLANS TO ACQUIRE EARLY CUSTOMERS. WE IMPLEMENT ALL PIECES INCLUDING WEBSITE, CONTENT PLAN, MARKETING CAMPAIGNS, COLLATERAL AND DIGITAL CHANNELS.

TRACTION

Misfit Strategy

WE SETUP OUR STARTUPS FOR SUCCESS, COACHING AND IMPLEMENTING BEST PRACTICES TO ACHIEVE PRODUCT-MARKET FIT. WE SYSTEMATICALLY OPTIMISE CUSTOMER ACQUISITION, RETENTION, PRODUCT DEVELOPMENT AND BRAND POSITIONING TO PROMOTE GROWTH.

GROWTH

Misfit Strategy

WE PROVIDE STRATEGIC INSIGHT AND ADVICE TO SUPPORT ONGOING SUCCESS. FROM DEVELOPING GROWTH ROADMAPS TO ASSISTING WITH CAPITAL STRATEGY, DEVELOPING INVESTMENT COLLATERAL LIKE PITCH DECKS TO CONTRIBUTE TO FUNDRAISING EFFORTS.

Let's Build Stuff

NOT FOND OF THE STATUS QUO. NOT INTERESTED IN FITTING IN.

FRESH IDEAS PUSH THE WORLD FORWARD. WE POWER ENTREPRENEURS WITH PRACTICAL SOLUTIONS SO THEIR IDEAS HAVE THE BEST CHANCE TO SUCCEED. HERE'S SOME STUFF WE'VE DONE FOR COOL PEOPLE LIKE YOU.

Misfit Strategy

BRAND AND MARKETING STRATEGY TO POSITION A GLOBAL HOSPITALITY SOLUTION.

Misfit Strategy
Misfit Strategy

COMBINING THE BEST OF NATURE AND SCIENCE, NORISH IS REVOLUTIONISING BABY NUTRITION.

Misfit Strategy
Misfit Strategy

MARKETING A NEW ZEALAND ICON OVER THE HOLIDAY CRUNCH TIME.

Misfit Strategy
Misfit Strategy

UNLOCKING ONLINE POTENTIAL FOR NEW ZEALAND'S PREMIUM DESIGNER HOMEWARE AND CURATOR OF GLOBAL ARTISAN PRODUCTS.

Misfit Strategy
Misfit Strategy

TAKE A BITE AT SAVING THE PLANET, REPOSITIONING A DELICIOUS CLIMATE-CONSCIOUS APP.

Misfit Strategy

CREATIVE FUEL FOR GAME-CHANGING IDEAS

PRE-MARKET CONCEPT, EARLY-STAGE STARTUP OR ESTABLISHED BUSINESS INNOVATING, WE HAVE WORK FLEXIBLE FORMATS TO SUIT VENTURES WITH HIGH-GROWTH AMBITIONS.

PROJECT FEES

Misfit Strategy

OUR TACTICAL PROJECTS HAVE SET FEES, PROVIDING TRANSPARENCY ON SCOPE, DELIVERABLES AND COST. WE ARE FLEXIBLE AND PRACTICAL, LEVERAGING OUR METHODOLOGY AND ADAPTING IT TO EACH INDIVIDUAL CASE TO ACHIEVE THE BEST RESULTS.

GRANTS & PUBLIC FUNDING

Misfit Strategy

SOME OF OUR STRATEGIC SERVICES ARE ELIGIBLE FOR PAYMENT THROUGH GOVERNMENT GRANTS AND FUNDING. WE ARE REGISTERED REGIONAL BUSINESS PARTNERS (RBP) PROVIDERS AND CAN PROVIDE ADVICE ON FUNDING STREAMS APPLICABLE TO YOUR VENTURE.

EQUITY PARTNER

Misfit Strategy

WANT A STRATEGIC PARTNER WITH SKIN IN THE GAME? THROUGH OUR CREATIVE CAPITAL MODEL, WE INVEST IN SELECTED PROJECTS, EXCHANGING OUR EXPERTISE AND THE VALUE IT CREATES FOR EQUITY.

Out-of-the-box Formats

(R)evolutionise Your Inbox

SOMETIMES WE LIKE TO SHARE REBELLIOUS IDEAS AND MUSINGS FROM OUR MISFIT WORLD. JOIN UP FOR SOME RANDOM GOODNESS.